By Jordan Ruden
- Start with a plan
- Encourage sharing and re-posting
- Don’t think of social as just a single medium
- Take it slowly and don’t expect miracles
- Test and adjust
This is very similar to my approach. Creating or reinventing your online presence requires a strategic plan. There are so many levers available to small business and non profits, it can be overwhelming to choose the right tool and make the best use of it. Approaching each platform with a plan and a willingness to adjust as you go will ensure success. We can make sure we are reaching and engaging the desired audience by reviewing analytics as projects progress.